Essay on Class Struggle and the Communist Manifesto

Class Struggle and the Communist Manifesto The Communist Manifesto is profoundly marked by the history of class struggle and social inequality throughout history. In fact Marx suggests that history is in essence merely a timeline of class struggle, unchanging apart from the alteration in mode of production. The document is the story of the conflict between the Proletariat and the Bourgeois, the oppressed and the oppressor, the haves and the have nots, etc? However, this is not a new idea and Marx is really not all that radical. In his Politics, Aristotle wrote, ?Those who have too much of the goods of fortune, strength, wealth, friends and the like, are neither willing nor able to submit to authority?On the other hand,†¦show more content†¦Stephen Hoch in a study that he conducted on a small Russian village called Petrovskie makes some insightful inferences about the serf system there. In Russia, as well as Europe in the 17th century, the serfs were ?managed? in a way that more closely represented exploitation. Very little was invested in improving the state of the land that they cultivated and instead the emphasis was placed on compelling the serfs to produce more. Meanwhile the landowner merely reaped the benefits and rarely reinvested in the venture. This study is relevant because it was taking place at the same time as the Manifesto was being written.[v] The system led to a series of revolutions because as Hoch deduced, ?Serf behavior and attitudes were in fact an integrated human response to the ecological constraints at work in the society and to the inhumane degradation of being reduced to property.?[vi] Its existence during the Enlightenment is an indicator that social inequality is the child of economics. Stanislav Ossowski states that class itself is the result of economic criteria paired with class consciousness and consciousness of common interests.[vii] When men like Thomas Jefferson wereShow MoreRelatedcommunist manifesto and heart of darkness powe struggles Essay1025 Words   |  5 Pagesï » ¿The Communist Manifesto and Heart of Darkness: Power Struggles While The Communist Manifesto and Heart of Darkness detail different ills of European civilization and different potential cures for those ills, ultimately, the two ills described in each of the texts are comparable in that they arise from the desire and struggle for power. In The Communist Manifesto, Marx outlines the class struggle between the bourgeoisie and proletarians and prescribes an â€Å"overthrow of the bourgeois supremacy, [and]Read MoreCommunist Manifesto Essay999 Words   |  4 Pages The Communist Manifesto The Communist Manifesto is too long to be a concise declaration of principles and too short to be a book. 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Marx and Engels talked about in the Communist Manifesto what they thought toRead MoreThe Marxist Model Of Class Struggles1052 Words   |  5 PagesThe Marxist Model is thoroughly used throughout the duration of The Communist Manifesto to break down the complexity of the pamphlet into 3 parts. The 3 parts include history, economics, and social class; each collaboratively explaining the alienation of certain social classes and how class struggles arise. Karl Marx presents the notion that history is inevitable and the idea of class struggles will always be present in society. Marx recounts the numerous times in society where social classes crashedRead MoreEssay about Critique of the Communist Manifesto861 Words   |  4 PagesAssignment No. 3: Critique of the Communist Manifesto Karl Marx and Freidrich Engels Communist Manifesto is one of the worlds most influential pieces of political literature. 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The Proletariat is the class of wage-laborers, they do not have their ownRead MoreStruggles During The 19th Century914 Words   |  4 PagesStruggles during the 19th century between social classes over differences in private enterprise and property ownership, became a driving force for changes and reform in Modern Industrial society. Historically, conflict outcomes generally favored the Bourgeoisie, or middle class, over the Proletariats, the working class, during this time in Western Civilization. However, an advancing group of socialists, began referring to themselves as communists, and â€Å"advocated the aboliti on of private property

Peter Behrens Electric Kettle Design and Concepts

Question: Discuss about thePeter Behrens Electric Kettle in 1909. Answer: Introduction This Kettle was designed in the twentieth century by a German engineer and mechanical originator by the name Peter Behrens in 1909. [1]He was conceived in Hamburg, Germany in the year 1868 and passed on in Germany in 1940. He was a renowned architecture and additionally a planner at the Gewerbeschule in Hamburg from the year 1886 to 1888. He also did painting at Kunstschule, which is at Karlsruhe in 1888 to 1891. In the year 1893 he joined the cutting edge designer bunch munchner Sezession, and in the year 1897 he established the unified workshops for the Workmanship in Handwork (Merjian, 2012). From the year 1907 he functioned as the item architect for the monster German mechanical organization alluded to as Allgemeine Elektrizitat Gesellschaft (AEG), and his part was to design electric Kettles, timekeepers and finishing of structures and insides. The electric Kettle beneath was composed and created by Behrens in his early and most profitable period. Design by Behrens in his Early Productive Period The improvement of this outstanding electric kettle was delivered by AEG from 1909. It was fundamental part of a range which was created from the institutionalized parts and was accessible in different handles (Behrens, 1999). [2]This was a transitional outline that demonstrated Behrens move from the handcraft stylish of Human expressions and the artworks and the jugendstil styles of the late nineteenth century to the immediate articulation of the industrialized creation forms and materials. The Kettle has been displayed in the finished metal with machine pounded adornment, a stick secured handle and in addition ebonized wood handle. Electric cane designed by Peter Behrens, made in Germany, 1909. Behrens held a natural shape and surface, additionally it likewise consolidates on the current and the functional parts of the electric power with a strong warming component which slides out for the substitution (Schwartz). The serial number of the kettle was demonstrated that it was made preceding the year 1914. This modest machine highlights the significant German mechanical architect of the mid twentieth century who could convey innovation to the local environment. [3] The main electric kettle had showed up in the year 1890s, yet the risky nearness of water and power and also absence of compelling power circulation arrange deferred on the boundless acknowledgment (Behrens, 1999). The Kettle was aggressively valued for both residential and the fare advertise. AEG kettle was still costly, littler and slower to warmth water than the utilization of the routine kettle on a gas or maybe wood burner (Merjian, 2012). All things considered, the near insufficiency was dominated, however through successful marketing, construction using materials that was in high caliber and present day styling created by the Germany modern architect it fit in both lounge rooms and the kitchens. The diagram highlights an electric kettle by Peter Behrens design for AEG Company in Berlin. They have copper turned wood finial and stick wound handle. [4]AEG utilizing such a craftsman they filled the hole which left in the late nineteen century in Germany between advances specialized improvement and the hunt down the fitting visual style in the mass delivered brightening expressions. Bibliography Albus, Volker, Reyer Kras, and Jonathan M. Woodham. Icons of design!: the 20th century. Prestel Pub, 2000. Behrens, Peter. AEG electric tea and water kettle, c. 1909. University of Manitoba, 1999. Boztepe, Uygar. "AEG and Peter Behrens: Symbolism in the first corporate identity design." (2012). Merjian, Ara H. "A Future by Design: Giacomo Balla and the Domestication of Transcendence." Oxford Art Journal 35, no. 2 (2012): 121-146. Schwartz, Frederic J. "Commodity Signs: Peter Behrens."

Global Brand and Analyze its Marketing and Advertising Campaign

Question: Write a detailed analysis on how the advertising for the brand has changed over the years, what marketing and advertising strategies the company uses, how the organization takes into account Consumer behavior, trends and attitudes, what the values and beliefs of the brand are and its consumers, how the brand positions itself against its competitors and how this may vary upon country? Answer: Introduction In today more competitive, challenging and fast growing business era, advertising is one of the most significant and powerful tools for the business organization to promote the product/services, increase sales, and enhance customer satisfaction rate and profit successfully in the global market effectively. Moreover, advertising and marketing strategies adopted by the companies also play a major role in enhancing the positive and true value of the organizations in the mind of current and potential customers effectively. In addition to this, it should also be noted down that, when a particular company or organization adopt an advertising program or camping to an local, global and international audience, it face a lot of serious issues that may impact on the overall marketing and business strategies. For example, in adopting an advertising program to an international audience, the company may face political, legal, cultural, communication, cross-cultural issues or problem directly or in directly. Distance and time, cultural nuance, issues associated with identifying a true market need etc are the issues that present when adapting an advertising program to an international audience. Summary This paper evaluates the companys brand competitive position in the market. This paper wants to evaluate the companys brand remaining competitive position in the market. As a branch manager, your job is reviewing all publically available information related to the companys brand and the selected product category. This paper is a detailed analysis of the product category and the brand to identify the product/brand competitive position in the market. This research paper conducts market analysis of product category through evaluates the current market situation of the companys brand. This analysis provides a short review of the current market position of the brand and the challenges facing the brand from its direct competitors in the market. This paper analysis brand of the company through evaluate the marketing strategy of brand, target market and segmentation approach of brand, brand positioning, and evaluates the 4Ps of brand (product, price, place, promotion). At the same time, this paper recommends three key recommendations for improving the distinctive competitive position for the companys brand on the basis of market analysis and brand analysis. For this paper selects Colgate as a brand that is the world famous toothpaste brand. Colgate is a sub-brand of Colgate-Palmolive. Market Analysis of Product Category The Current Market Situation for the Toothpaste of the Colgate Brand: In recent times, the Colgate is the most trusted brand in the toothpaste category in the worldwide. It is the first brand that it comes to oral case that means many generations grew up with Colgate brand. The Colgate brand has faced competition from time to time, but it has fought back easily and remains its competitive position through sustain market share. In the 1960-70, Forhans was the main competitor brand of the Colgate that is completely forgotten at present time (Colgate-Palmolive Company, 2015). Moreover, Binaca that later became Cibaca also created challenges of brand, but it got taken over by Colgate. The Colgate is the dominate brand in the toothpaste segment and the fewer number of brands available in this category. Colgates was the first introduced toothpaste in a collapsible tube in 1896 in New York. After that, in 1967, Unilever launched the first gel toothpaste in the world that is famous as Close-up. Close-up obtained an important market share that forcing Colgate to introduce similar products and changes their strategies. After the Close-up established its position in the market, the Colgate also introduced Colgate Gel, but it has not beat Close-up in the gel category. Colgate remains its overall market share and maintains its competitive position in product line of toothpastes (Zentes, Morschett Schramm-Klein, 2008). In recent times, Colgate accounting around 55% market shares in the toothpaste category, while Close-up, Oral-B, and Pepsodent are still attacking the customers in the market. In addition, Pepsodent and Oral-B has created competition of Colgate in the general toothpaste category. Moreover, brands such as Sensodyne and Paradontax have come in with aggressive marketing strategies as created small sub-categories in toothpaste segment as sensitive toothpaste that impacted on the Colgate position in the market. Colgate responded with Colgate Sensitive, but Sensodyne still has a larger market share in the sensitive toothpaste market. Moreover, for fight the sub-segments, the Colgate brand applied a sub-branding strategy as it has launched sub-brands such as Colgate Gel, Colgate Sensitive, Colgate Herbal, Colgate Active Salt and Colgate Total to maintain its competitive position in overall toothpaste segment (Jain Jain, 2012). At the same time, other players such as Unilever and PG are not very keen to take Colgate-Palmolive sub branding strategy that helped the Colgate to head-on in its main product line. The Colgate has started carving smaller segments for themselves with a focused marketing strategy that helped it for managing to remain leaders in their respective sub-segments. Moreover, through a large series of extensions, the Colgate brand has increased its share of the market from around 52.4% in 2011 to approx 54.5% in 2012. The extension strategy looks to have worked for the Colgate brand in retaining and marginally growing its market share. Moreover, in the long run, this brand extension strategy will be effective of the Colgate to maintain its competitive brand position in the market. In some countries Colgate has other brands such as Elmex and Dentagard as well as Cibaca in India after acquired it. The below graph shown the current trends of the Facebook, YouTube and Twitter analysis of toothpaste brands. The below graph indicates the Colgate masters in the Facebook, YouTube and Twitter. This graph represents that in terms of fan numbers and fan growth, Colgate is way ahead of the rest in the toothpaste brand. Colgate managed to engage the best with its fans or followers in social media sites and the brands uses a good number of engagement oriented posts other than competitors that helped it to maintain their competitive position in the toothpaste segment (Raghupathi, 2013). The Colgate brand and their admin posting content round the clock. The admin is finding the right time to post on social media sites so the fans can view them is another. The Colgate brand has a well spread out posting routine that helped it to maintain their brand reputation in between the people. (Source: Raghupathi, 2013) Brand Current Position Analysis Segmentation and Targeting: Segmentation: Segmentation is the process to identify different customer segments existing in a particular sector by using various segmentation methods including demographic, behavioral, geographic and psychographic. In behavioral segmentation strategy, the customers are categorized on the basis of brand usage, benefits, price sensitivity, etc., while demographic segmentation is performed by considering various factors such as age, gender, income, occupation; education, social class, etc. to segment the potential customers. In addition, physiographic segmentation strategy is based on the state of mind of customers such as lifestyle, attitude, views, general opinions, beliefs, personality, motives, etc. All these variables should be used by the firm with the combination of other strategies to effectively segment the customer profiles. In geographic segmentation, the company can segment its potential customers as per the geographical units such as nation, cities, regions, etc (Xiao, 20 11). At the same time, firm can effectively segment its customers on the basis of demographic segmentation strategy. Through this, firm can segment the customers on the basis of their income level into different categories such as high income, mid income and low income people by offering them different types of services and facilities. In addition, age based segmentation can be possible in industry due to its categorization into young and old customers with age limit of up to 35 and 65 respectively. Psychographic segmentation strategy can also be applicable because through this, firm can categorize its customers on the basis of life stages such as single, family (Stone Desmond, 2007). Targeting: After segmentation, marketers target segments, which is more effective in perspectives of size, purchasing power and growth potential. Target strategy is related to the selection of potential customers, who are preferred by the company to sell products and services. As per target strategy, it is necessary for the firm to select appropriate customers from the segmented markets to determine and deliver the needs and requirements of a particular segment. Apart from this, on the basis of demographic segmentation, the company can target low and middle income customers for the new brand Colgate (Smith, Fischer, Yongjian, 2012). Positioning: Basically, positioning strategy is related to the approaches that are used to develop a brand image among the customers and encourage them for repetitive purchasing of the products and services. In order to develop brand position of the Colgate in the market, the organization can focus on the price-focused positioning strategy to target the low income ad price sensitive customers such as leisure customers successfully. Through this strategy, the organization can provide low priced product in market with the consideration of basic features to develop its brand image. In order to compensate the opportunity loss of low pricing strategy, the organization can use effective distribution strategy by providing registrations services for the regular customers to increase its operational efficiency and profit level and provide effective services (McCabe, 2013). Product, Price, Place, Promotion: Product: the company would provide the different products as well as services related to personal care such as: toothpaste, shaving cream, deodorants, cologne, etc. But the company would provide the Colgate as a major product to the customers at global level through divided their services in the different areas. Moreover, through divided their services in the different area, the company will be able to easily deliver its services of the different segment customers (Luo, Fan, Zhang, 2012). Price: Price of the products and services is majorly play role into the success of the firm. In addition to this, the organization should have an effective pricing policy. According to this, the organization should charges very low cost price for the Colgate product from the customers as compare to others. Place: In recent time, the company should be established different offices and branches in the different nations in order to fully satisfy all the need of patients and their families in an effective and proper manner. Moreover, it should also uses different tools of information systems to provide services of worldwide customers at 247. Use of IT reduce the time and improve the effectiveness of its services that helps it to cover the market and maintain its competitive position in the marke (Kwon Lennon, 2011). Promotion: the company should promotes its Colgate brand through the use of different marketing channels, promotional activities and market strategies such as TV or newspaper advertising, sales promotion, internet marketing, social media marketing, public relation, etc. In addition, the organization should also select the marketing strategy or practice for the particular market or region by looking at segment market and target market (Kurtz, Mackenzie Snow, 2009). SWOT of Brand: The below picture shown the SWOT analysis main elements. SWOT analysis is conducted for knowing the market conditions of the Honeywell Company. (Source: Green Lane Group, 2014) This analysis included four major things in this about the brand that are as follows: Strength Weakness A strong brand name Market share Good reputation Expertise and skill Low or no market share No brand loyalty Lack of employee experience Inefficient company processes and procedures (McCabe, 2013). Opportunity Threats A growing market. Increased consumer spending. Legal changes which make selling abroad (internationally) easier Changes in society such as an increase in birth rates (Kwon Lennon, 2011). Competitors Government policy Taxation rules which reduce the firm's or consumer income A change in consumer habits which makes the firm's products less appealing to the target market (Stone Desmond, 2007). (Source: Colgate-Palmolive Company, 2015) PESTEL Analysis PESTEL analysis means the analysis of political, economical, social, technological, legal and environmental factors those are the external factors of the business and changes in these factors impacts on the performance and success of the company. Political: Colgate brand has been available in many countries that created them political risks. Different countries taxation policies, employment laws and business regulation created risk of Honeywell. Moreover, government instability and high corruption rate of countries created political risk of Colgate brand. Economic: Economic low growth rate of the US, UK and several other countries after global financial crisis 2007-08 created economical risks of Colgate brand, so the brand focused on economic booming countries such as Asian region nations. Moreover, changes in exchange rates of countries in context of US have been created economic risks of Colgate brand (Lovelock, 2008). Social: In the US and UK, customers prefers to secure, high quality, sensing, scanning, and mobility products that will be beneficial of the Colgate brand. Moreover, high educated and technology preferred customers of UK and US will play role of improve sales and revenue of the Colgate brand. Technology: Changes in technology and innovation of new technologies related to aerospace, automation, performance materials and technologies and transportation system creates challenges of the Colgate brand. Legal: The US, UK and other country law needs that without properly followed the copyright and patents law Colgate brand manufactures technologies related products and services that created challenges of the brand. Environmental: Changes in global climate, increase temperature of earth, decline in forest and impacts of natural beauty decline tourism activity in all countries that required demand or need of environmentally friendly products and services. Colgate brand invests and manufactures environmentally friendlier refrigerants and materials used in the production of products to manufacture environmentally friendly products and services that will help the company to maintain its position in the worldwide market (Paley, 2006). (Source: Strategic Consulting, 2013) So, the PESTEL analysis indicates that all external factors created risks of the Colgate brand but the company wide variety of high-performance or environmentally friendly products, process technologies and automation solutions will be helped it to maintain or improve its position in the global market. Porter's Five Force Analysis Porters five force analysis indicates the potential success and current situation of the industry that helps to assess the effectiveness of Colgate brand. Following is the analysis of Colgate brand five forces of competition: Competitive Rivalry within Industry: In recent time, the internet reach between the people of all around the world has growth rapidly that attract the competitors to enter in toothpaste and toothbrush industry that enhance competition in the industry. Pepsodent, Close-up, and Oral-B are some of the main competitors of Colgate brand those create rivalry in the toothpaste and toothbrush industry. Other competitors improve their position in the industry through business expansions and enter in several markets that may affect the revenue, market share, and current situation of the Colgate brand in the industry, but large market share in the industry reduce impacts on company of rivalry in the industry (Lehmann Winer, 2008). Threats of new entrants: Threats of new entrants are very high in the toothpaste and toothbrush industry due to d few organizations dominating position in the industry on the basis of its strong reputation or brand value in the market (Berger, 2011). In additional, requirement of outstanding distribution channels, huge funds or resources and already established brand in the market also create entry barriers of new entrants, which is beneficial of Colgate brand to maintain its competitive position in the market. Bargaining power of suppliers: The high market share and high growth rate of Colgate brand offers business that increases its power of other suppliers in comparing to its competitors in the market. In addition, the high bargaining power of the company enhances its ability to deliver services to customers in time. Bargaining power of buyers: In recent time, individual customer bargaining power is low but due to enter in new global and international companies in the market, customers bargaining power increases that forcing the Colgate brand to provide different products of them at low prices (Nag, 2008). Moreover, it might be affecting the position of Colgate brand in the industry, so it should be more focus on quality of products and product differentiation. Threats of substitutes: Substitutes treats are high for Colgate brand due to other types of toothpaste such as Gel, Sensitive, and Herbal are also increased in the past some years that impacts on the market of the company in the world (Lehmann Winer, 2008). Marketing and Advertising Strategies Colgate brand would be developed marketing and positioning strategy for create and improve its position in the US and worldwide market between the many competitors. The promotion and advertising is an important tool of the marketing strategy to create position and brand value of the company in the global market (Nag, 2008). The promotion can be helpful to make aware about the features and qualities of the products and services to the consumers. Moreover, Colgate brand will be created its position in the global market that it provides the quality products and services at affordable price in the worldwide market. For promotion of product protect cleans your breath while it cleans your teeth, and quality products for customers, digital marketing and online marketing is quite significant to increase the Colgate brand image in the market. Colgate brand is used the social media and online sites such as LinkedIn, YouTube, Facebook, etc to maintain proper communication with target customers and improve its position in the market through considered the response or feedback of the customers related to products. Moreover, Colgate brand also creates its position in the market through participates and sponsor of events, support government environmental protection program, create awareness of people to protect nature or environment, fairs and sports (Berger, 2011). This strategy will be created brand image of the Colgate in between the people. In addition, Colgate brand main important aspect of business is advertising. Colgate integrated all forms of media and promotions forms such as use television ads, news paper or magazine ads, in store display, hidings, internet contests, social media, and event sponsorships. Colgate advertising approach does not have to be crowd-specific, but it has to be target oriented. Colgate has been used famous celebrities at different countries have different celebrities is being used as their spokesperson to promote its brand (OGuinn, Allen, Semenik Scheinbaum, 2014). It also used different advertising campaigns to target children and adults. Brand Recommendations for Focal Brand In the current time, different kinds of ways, strategies and methods are used by the organizations in order to improve the brand. For example, in order to improve the brand Colgate, the organizations should be analyzed the need and requirement of the customers and then focus on the demand of target customer. The organizations should design the brand according to the market need and customer requirement to provide proper care of the customers and enhance their revenue. At the same time, it can be said that, the organization should use also several marketing, promotional and strategic strategies should be used in order to create brand image to meet the demand of target customer. It is because these strategies would help the organization in achieving competitive advantages in an effective and more significant manner. Moreover, the organization should also focus on providing better environment and infrastructure in its organizations and open new branch offices to attract the customers an d increase its market share significantly (Dawson, Larke, Mukoyama, 2006). Moreover, the organization should also emphasize on the quality aspects of its brand products and services significantly to influence the buying behavior positively towards its products. At the same time, marketing department of the Health care organization should increase its presence on online business/services and include integrated marketing communication such as social media, website promotion, personal relationships, etc. to develop awareness about its new brand Colgate and build its brand image in premium segment effectively to generate revenues and profits extensively. Apart from this, the organization would also need to use different steps of new product development process in developing a brand image of Colgate in the market. It is because the development of the new brand Colgate is significant and innovative process of bringing a new brand in the market place in an effective and proper manner (Carayannis, 2010). Moreover, the organization should also attain its important market domination with the help of its clever marketing strategies and product innovation. On the other hand, it should also be noted down that, marketing and promotional strategies as well as efforts should be designed by the organization to appeals those customer who never used the new brand Colgate of organization. At the same time, it is also found that, organization should also design its brand to generate the impact unlike its competitors. It means organizations should use a unique design patter with a lot of different features that assist organization in creating a unique image of the brand Colgate in the mind of patients in an effective and proper manner. Moreover, the organization should mainly focus on the customers focused marketing because it would help it in creating a unique brand identity in the global market. Additionally, it should also be noted down that organization should also focus on the developed marke t because in these markets purchasing power of the consumer plays a significant role in the success and growth of the organization (Capon Hulbert, 2007). At the same time, the use of effective and competitive STP (Segmentation, targeting, positioning) strategies will be beneficial for the organization to increase the brand competitiveness in the market, but, in order to increase demand of its online services. The organization should adopt effective practices to reduce the negative impact of the external factors such as social, demographic, economical, technological, etc. on its organizational operations. Hence, organization should adopt better marketing and strategic strategies to recall the existing problems related to decreasing demand of online booking. On the other hand, online promotion strategy should also be used by the organization as an innovative strategy to promote its new brand Colgate in the market by using online tools including social media and its website. In the same manner, with the effective use of digital technology, organization can effectively promote its brand among the customers with fast access that can genera te more business for the organization (Amason, 2010). Apart from this, healthcare organization should also consider some other marketing aspects such as marketing mix, market analysis, marketing auditing, etc. in creating the image of new brand. It is because this strategy would to bring innovation and improvement in its promotional practices. It should focus on price sensitive patients in market due to adverse impact of economic slowdown on the income level and purchasing power of people. In addition, organization should also adopt an innovative branding strategy because it would focus on the basic features with quality at low price to attract patients. In addition, marketing management of organization should offer the better and quality brands by maintaining quality standards at low price to positively influence the buying behavior of people (Bischoff, 2011). The organization should also develop good relationship with the different external parties to support the marketing department in order to increase creditability. This would be more beneficial for the organization to develop relationship with others and to create more opportunities in the target market for the new brand Colgate. Apart from this, the organization should also focus on other communication channels such as social media, telephone line services, etc. for improving the services conveniently. In addition to this, through this, organization can be enabled to target the customer, who does not know how to use the internet or online process. Moreover, the organization should also develop good relationship with the customers by using feedback system on social media and its website to know the perception of the people about the performance of about the new brand Colgate for future betterment (Bidgoli, 2010). On the basis of this information, the organization can develop its servi ces and improve them significantly to generate good customer or patients experience as compared to the competitors. In addition, the organization should include new trends of marketing such as cyber marketing, green marketing, digital marketing, etc. that will be helpful to avoid any negative impact of technological threats in future. On the other hand, the company should also use loyalty schemes such as membership cards and loyalty cards to develop customer loyalty towards the new brand Colgate. References Amason, A. (2010). Strategic Management: From Theory to Practice. UK: Taylor Francis. Berger, A. (2011). A Strategic Analysis of Colgate ÃÅ' s toothpaste product line: Marketing Strategy. Germany: GRIN Verlag. Bidgoli, H. (2010). The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising, and Global Management. UK: John Wiley Sons. Bischoff, A.L. (2011). Porter's Value Chain and the REA Analysis as an Accounting Information System. Germany: GRIN Verlag. Capon, N. Hulbert, J. M. (2007). Managing Marketing in the 21st Century: Developing and Implementing the Market Strategy. Wessex Publishing. Carayannis, E. (2010). Strategic Management of Technological Learning. USA: CRC Press. Colgate-Palmolive Company. (2015). Our Company. Retrieved from: https://www.colgate.co.in/app/Colgate/IN/Corp/HomePage.cvsp Dawson, J.A., Larke, R. Mukoyama, M. (2006). Strategic Issues in International Retailing. NY: Routledge. Green Lane Group. (2014). Regional SWOT analysis. Retrieved from: https://www.ruraldevelopment.org.uk/northwoods/projects/completed-projects/ben/regional-swot-analysis/ Jain, V., Jain, A. K. (2012). The Mantra of Branding-A Case Analysis of Colgate Toothpaste in Dehradun, India. Asian Journal of Business and Economics, 2(2.1). Kurtz, D.L., Mackenzie, H.F. Snow, K. (2009). Contemporary Marketing (2nd ed.). US: Cengage Learning. Kwon, W. S. Lennon, S. J. (2011). Assessing college women's associations of American specialty apparel brands. Journal of Fashion Marketing and Management, 15(2), 242-256. Lehmann, D.R. Winer, R.S. (2008). Analysis For Marketing Planning (10th ed.). USA: Tata McGraw-Hill Companies Inc. Lovelock, C. (2008). Services Marketing People, Technology, Strategy (5th ed.). USA: Pearson Education, Inc. Luo, J., Fan, M., Zhang, H. (2012). Information technology and organizational capabilities: A longitudinal study of the apparel industry. Decision Support Systems, 53(1), 186-194. McCabe, M. B. (2013). US Hispanics Go Mobile: Adoption And Marketing Engagement Trends. International Journal of Mobile Marketing, 8(2). Nag, A. (2008). Strategic Marketing. USA: Macmillan. OGuinn, T., Allen, C., Semenik, R. Scheinbaum, A.C. (2014). Advertising and Integrated Brand Promotion (7th ed.). USA: Cengage Learning. Paley, N. (2006). The Manager's Guide to Competitive Marketing Strategies. USA: Thorogood. Raghupathi, R. (2013). Colgate Masters Both Facebook And YouTube While Oral-B Takes Custody Over Twitter. Retrieved from: https://www.business2community.com/social-media/colgate-masters-both-facebook-and-youtube-while-oral-b-takes-custody-over-twitter-unmetric-report-0564273 Smith, A. N., Fischer, E., Yongjian, C. (2012). How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?. Journal of Interactive Marketing, 26(2), 102-113. Stone, M.A. Desmond, J. (2007). Fundamentals of Markets: A Critical Evaluation, New York: Taylor Francis. Strategic Consulting. 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Village life free essay sample

Culturally,  Pakistan’s rural folk enjoy a seemingly happy and contented life.  Not that they tend to be passive and lack initiative. On the other hand our rural folk are more energetic and struggle minded than their city dwelling counterparts.  ·A  Way of  Life†¦But  More Natural  · by Hira N. Hashmey  · Pakistan  is the cradle of Indus Valley Civilization,  civilisation that is spread over more than 4000 years of history.Archaeological excavations here have revealed evidence of the  meticulously planned  cities of Harappa and Mohenjodaro that lived and died along the banks of the mighty Indus and its tributaries. The ancient Hindu epics narrate life between the 7th and 5th century BC which carry rich descriptions of the land and people of Indus at that time. These relics throw light on the culture and changing architectural styles of Punjab since the Harappan age. At Taxila near Islamabad, sites associated with great Gandhara Civilization  yielded remarkable relics that  showcase the  magnificient age  of Buddhism in the region. We will write a custom essay sample on Village life or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But along  with its magnificent past, the rural life in present day Pakistan is as rich even today as it used to be before.  The lush green crops which ripen in summer to yield golden harvests, fruit laden orchards which bear delicious fruits similar to those of the paradise and above all a mouth watering food that makes many a chefs to envy. The luscious fruits are so dominant in Punjab’s rural culture that a special variety of mangoes is called Samr-e-Bahisht, literally meaning the fruit of the paradise. The Punjabi  folk in Pakistani rural scene are extrovert; sociable guys who like to eat well and dress well.  Even in a tight spot, a Punjabi youth would like to twirl his moustache and say â€Å"Khair ae† (am quite well†) to those who ask how he’s getting on. He learns quickly and assimilates new cultures without difficulty; family honour is sacrosanct to Punjabi’s, but in other matters they tend to be liberal. It is a matter of pride to be â€Å"up to date†. Their enterprise and capacity to work hard are legendary and it’s a deep ambition of Punjabi guys to â€Å"be one’s own boss†: many an à ©migrà © Punjabi have started life in a strange land driving a cab or working in a cafà © and gone on to buy out the owner within a couple of years.A few generations  ago, turban   was   the â€Å"crowning glory† of all   Punjabis, but   it has now   gradually disappeared from   the   scene. It was once a symbol of   Punjab’s honour and status. At   the same   time it offered a   protection against the   simmering   heat in the Punjab plains.   The   kurta, a long straight-cut, loose   shirt teamed with pyjamas, the   loose   baggy shalwar, or a kind of   sarong   called a dhoti or tehmad   makes up the   traditional dress   for men. Winter sees   the rustic   Punjabi in colorful sweaters   that wives and mothers are so skilled in making. A shawl in winter and a chador in summer finish this ensemble. When the urban, educated Punjabi steps out to work he will be in shirt and pant or a suit-sartorially indistinguishable from his counterparts in Tokyo or Toronto. Back home in the evening, he is likely to be found in more tradi tional dress. The traditional  Punjabi shoes,  called juttis or khussas retain their popularity with rural folk; they are both elegant and comfortable. Bahawalpur, Sargodha and Hazro in Attock district are famous for khussas.   The women in Punjabi villages dress in shalwar topped by a kameez (a garment that can be fitted like a dress loose like the kurta) and accented by a rectangular scarf about 2.5 metres long called the duppatta . She’s fond of her sweaters, but  passionately proud of her collection of woolen shawls. Gold is the weakness of Punjabi women – brides are loaded with it. The jewelers of Punjab, stock an enormous range of designs in bangles, necklaces, rings and earrings, nose-pins, ornaments to pin in the hair, anklets and toe-rings. Culturally,  Pakistan’s rural folk enjoy a seemingly happy and contented life.  Not that they tend to be passive and lack initiative. On the other hand our rural folk are more energetic and struggle minded than their city dwelling counterparts. Life  in a typical Punjabi village in Pakistan, starts early in the morning. The senior village dwellers along with not so insignificant number of village youth turn to the village mosque for offering their early morning Fajr prayers. After prayer, a delicious rich breakfast awaits the village men. The breakfast itself comprises of either fresh milk (cow or buffalo’s) or a hot brew of tea with a good amount of milk and sugar. After breakfast,  the men folk move to the fields where they start performing different chores of cultivation like plowing, sowing, and harvesting depending upon the season. Most  villages in Pakistan are situated away from the noise of the city life.  They are peaceful and silent places. A typical Pakistani village consists of unpaved paths and streets. Its houses are made of mud. However, with lot of young members from rural families which moved to the gulf as part of the â€Å"Dubai Chalo† syndrome, have benefitted from the petro dollars. So the villagers now build their houses from bricks and concrete though most of the village people have simple habits and limited needs.There are  green trees, vast meadows, and flowery bushes in every village. The blossoming flowers, fragrant air, the rising and setting sun all leave a healthy influence on the health of villagers. In the summer they rest under shady trees, and take bath in cool water. Women also help their men in their work along with their household. They also take care of their domestic animals such as cows, goats, hens etc. As many small villages are still void of the facilities like safe drinking water and electricity; even hospitals and schools are at long distances, life in the village requires more struggle than the relatively modern lifestyles in the cities. Village life in  Pakistan  depicts a true picture of our culture. Villagers are very traditional people who are hard workers. They wake up early in the morning with the Fajar prayers and start working in the fields. They work all day long in the field under the sun without caring about the harsh weather. This is the only way for them to earn their livelihood. They live  in a  serene and clean environment surrounded by green orchids and lush crop fields.  There are beautiful flowing streams and ponds. People live in a very well knit community; they help and solve each other’s problems. The elders have great respect and in the evening they gather together in village â€Å"chopal† (a community meeting held every day) and discuss their village problems, which mainly surround the water distribution from a mohga (water outlet from a main stream), good or bad crop during the season and some petty matters of biradris. The discussions in a chopal though full of opposite views and dissensions too, yet at the end there is a more amicable end as in every matter the izzat of the village is and should remain supreme in every village dweller’s eyes. Then there will be discussion about lack of basic amenities, they don’t have proper drinking water, no schools and co lleges and somewhere even no sewerage system at all. Some villages really need attention so that they can move on the road to progress.

Medicinal use of marijuana essays

Medicinal use of marijuana essays In society today, there are many serious diseases that plague nations all across the world. Diseases like Glaucoma, Epilepsy, Parkinsons disease, and migraine headaches. What do all of these serious illnesses have in common? Every one of theses sicknesses can be cured or helped by the use of Marijuana. Throughout this paper I will discuss the positive aspects of Marijuana. This issue has been raising a lot of eyebrows ever since scientific evidence has been provided that links Marijuana to the cure and decrease of certain illnesses. The main reason that Marijuana has been looked down upon by so many people for so long is because many individuals abuse the drug. An obvious setback to legalizing marijuana for medicinal uses is that the number of people that abuse the drug will undoubtedly increase. I decided upon the question Should Marijuana be Medicine? because I wanted to confirm my strong beliefs of an anti-drug policy, but after research, my attitude towards medical marijuana changed because it seems the benefits far out-weigh the risks. Of the 60 some chemicals unique to the marijuana plant, the main psychoactive ingredient and the one for exploring the physiological as well as the psychological role in the anandamide system is delta-9 tetrahydrocannabinol, or more commonly known as THC. The anandamide system is concerned with mood, memory and cognition, perception, movement, coordination, sleep, thermoregulation, appetite, and immune response. Cannabis is the term used to describe the dried hemp spike. When burned and inhaled, the cannabis receptors bond to the macrophages in the brain and spine, which control the anandamide system. Macrophages are chemicals in the body, which attack the infected areas in the body and help take away the waste from an injury. THC acts as a catalyst in this process. It speeds up the macrophages disposal of the waste and is why therapeutic relief comes as such...

Culture Analysis and Its Application in Business in Mexico Essay

Culture Analysis and Its Application in Business in Mexico - Essay Example There are varied elements of culture which differentiates it from one another. Thus, culture envelopes each individual and tends to deal with every aspect of an individual life (Storey, 2006). This is basically due to the fact that culture is an organized approach rather than a random happening. Thus, it can be inferred that the individual recognitions, identifications, assumptions, assessments and considerations are anticipated from cultural beliefs and norms. Hence, it can be affirmed from the above discussion that culture is ‘adaptive’ but it comprises of certain facts which might be ‘maladaptive’. Thus, the way of interaction of individuals differs from one another along with the style and emotional terminologies (Kuper, 2000). According to Hofstede (n.d.), culture is defined as the phenomenon consisting of certain core values which facilitate in shaping the personality traits of an individual. Thus, culture is one of the integral parts of a human being which helps to shape the values and behaviors of an individual in a specific group. Therefore, it can be stated that it is the culture, which differentiates one individual from another. Besides, the culture of an individual constantly changes with the alteration of places and situations (Hofstede, n.d.). In addition, there are varied elements which influence individual culture namely languages, norms, values, religions, beliefs, cultural assimilations and social collectiveness among others. Language is also one of the significant elements of culture. Language is a set of signs or symbols which is used regarding communication with one another. It helps to recognize or label varied equipments or things in the world,...Mexico is an ancient county situated in North America sharing its border with United States of America. With regards to its culture, Mexico has altered in a rapid pace during the 20th centuries. One of the major reasons for this alteration can be regarded as the migratio n trends linking Mexico with US that in turn influence the cultural patterns of both the nations. Thus, the culture of Mexico is highly affected by the trends of its neighboring nations. The number of foreign-born populace of Mexico amplified from 0.8 million in the year 1970 to 2.2 million in the year 1980 and about 4.3 million in 1990. Finally, it amounted to about 7.0 million in the year 1997. Hence, it can be said that the culture of Mexico is highly influenced by the culture of US. The existing life style of this country became widely alike to that of the countries from which it witnesses highest rate of migration such as US and England. However, most Mexican villagers are yet observed to pursue the older way of living in order to maintain the preliminary culture. Besides, the culture which prevails in the cities of Mexico is rather different as it strongly influenced by the neighborhood ethnicities which in itself is a versatile phenomenon. This is due to the fact that large number of inhabitants entered the city of Mexico from other neighboring countries. As a result, currently there exist varied subdivisions within the nation of Mexico. The cultural environment in Mexico also includes differences in terms of fooding habits, social issues, languages, arts, social lifestyles, educational outlooks, cultural histories, clothing behaviors, religions and customs among others (Center for International Rehabilitation Research Information and Exchange).

MBA Learning Journal Spring 2013 Assignment Example | Topics and Well Written Essays - 1000 words

MBA Learning Journal Spring 2013 - Assignment Example This will save me consulting several entities, hence save my resources. I chose to pursue my MBA program in Alfaisal University due to several reasons. First, currently I am a project manager in a local company. Consequently, I would be studying as I render my services or duties in my work place. The locality of the university will enable me book evening or weekend classes as I follow my normal career routine. Through this, I will be earning as I expand my business knowledge. Secondly, the Saudi culture and customs require Saudi women to be accompanied whenever they travel to some destinations, and currently I am not in a position to adhere to such customs, I have no one to accompany me. The AUCB MBA program is a good program albeit with some minor drawbacks. However, these do not impact on the quality of the education rendered. I had higher expectations with regard to my MBA program only to receive less my expectations. The doctor taking us through the research methodology course is not audible enough. At times, hardly get his important points during the lecturers. Research methodology is one of the most important unit or course in my program and I think poor lecture may compromise the quality of education I would be subjected to in the future. I am to spend the semester pursuing the course work (theory) and later apply the theoretical knowledge to do my practical or project work. Research methodological skills play important role not only in the project work but even after graduation. The doctor did not meet the course objective as per the course outline that he gave out to the class at the beginning of the course. By this I mean, he skipped some important topics to complete the syllabus in good time. I think this may compromise subsequent courses or units. Finally, his exams were not up to standard according to the Universities exam regulations. He meddled on one topic without providing the students with an option to select questions with favorite topics. Th e university requires a unit like research methodology, having a CF (cumulative factor) below 3.5 to have at least five questions from all the topics and the students must attempt the first question and select the remaining two from the rest. This was never observed by the doctor. If given opportunity to be the director of the AUCB MBA program, I will engage certain initiatives to improve the program’s quality. For instance, I would ensure the curriculum changes in tandem with the requirements of the work environment. The main problem facing the program is the regular alteration of the University’s curriculum. That was in the past. However, the university has since changed and corrected the anomalies. Observing a strict adherence to the university’s curriculum is the guiding principle. This may compromise the graduate acceptance or recruitment in international work places or organizations. As the director, I will be strict on the standard MBA lecture hours and u nits. I would seek to ensure the production of standard MBA graduates with capacities to be recruited in any part of the globe. Furthermore, I will improve communication with the students among other concerned parties with the program, to pass any vital information regarding the program in good time and effectively without any inconveniences. The element of semester trips has also raised some concerns in the university. The University for the Past One year has not been consulting the