Types of Academic Papers For Different Types of Schools

Types of Academic Papers For Different Types of SchoolsThere are many types of academic papers, ranging from academic papers in which the students or teachers receive points for the coursework or their writing skills to those for which the students must prepare a material and make their work public. Here are some of the types of academic papers that can be used.This type of paper is known as the prepared papers which involve the student's effort in writing an essay. It is usually expected of the students to take the initiative to write a paper that will contain helpful information that can be used by other students or teachers. They need to have a clear objective of what they want to communicate and their opinion of a certain subject or topic. They are then given a paper for the school year that they will either do well or fail based on their performance.Another type of paper is called the requirement paper, which involves a student to submit a written request for assistance. They ne ed to indicate their interests, they need to explain why they need to speak with the person responsible for the specific course. They can even write a note about why they think they should be granted the help they require.The final type of paper that comes under this category is the dissertation, which is the major task of a student in completing their course. They need to prepare a thesis that they can present to the college authorities. They need to consider the body of knowledge they have acquired, the subject they are writing about, and the impact it can have on the future of the school and the course that they are studying. Their writing style needs to be acceptable to the institution, or else they will not be able to publish their thesis.A final paper, which is known as the final paper comes in two forms. One is for those who have passed their exam for a given subject, while the other one is for those who have been awarded a degree. This type of paper is also usually given whe n the student has a strong feeling of wanting to continue his studies.Some students may also want to pass their exam for a class before another one. They have to give a paper for an exam that they have completed but not yet taken. They will need to prepare a solid paper that can be used as a teaching aid for the first exam they will need to get through.There are many different types of academic papers that can be used in any school, for whatever reasons a student has. They all come with different expectations and thus need to meet those expectations as well.

History of Science and Technology - 1800 Words

Science and Technology has been around from the beginning of time. It evolved from the everyday efforts of people trying to improve their way of life. Throughout history, humankind has developed and utilized tools, machines, and techniques without understanding how or why they worked or comprehending their physical or chemical composition. Before we go any further a definition has to be given for both Science and Technology because they are both different in their own right even though the two are almost indistinguishable. According to the Oxford Dictionary Technology can be defined as the knowledge or use of the mechanical arts and applied sciences, while Science can be defined as the branch of knowledge involving systematized observation†¦show more content†¦New Developments could be found in many countries ranging from Africa to Meso-America. In West Africa which at the time was very wealthy, the Dogon people discovered the Sirius Star System with their naked eyes and in Tanzania steel was being melted and forged into different forms with temperature reaching up to 1800 Celsius which at the time was a huge advancement. In south and Central America the indigenous people had put in place an impressive irrigation system to cultivate their crops especially maze which was a source of livelihood for them. During this same period huge progress had been made in Mathematics from China and India. Equations had been formulated for the calculation of Algebra by using matrices and arithmetic triangle, which as fifth form students you must be very familiar with because it will be coming on your upcoming CSEC examination. It is so cool to see that some of the things we still use in or way of life such as mathematical equations is still influenced by things invented hundreds of years ago and will still be used in years to come. Also during the Middle Ages which is most often call the Dark Ages, warfare had improved tremendously gone were the days when soldiers fought with out any form of armour for protection and bow and arrow and swords were the only means of weapon. About 500 AD lance and saddle was invented toShow MoreRelatedHistory of Science Technology in Indian Subcontinent5042 Words   |  21 PagesHistory of science and technology in the Indian subcontinent * Outline of South Asian history * History of Indian subcontinent | Stone age (7000–3000 BC)[show] * Mehrgarh Culture (7000–3300 BC) | Bronze age (3000–1300 BC)[show] * Indus Valley Civilization (3300–1700 BC) *   Ã¢â‚¬â€œ Early Harappan Culture (3300–2600 BC) *   Ã¢â‚¬â€œ Mature Harappan Culture (2600–1900 BC) *   Ã¢â‚¬â€œ Late Harappan Culture (1700–1300 BC) * Ochre Coloured Pottery culture (from 2000 BC) * Swat culture (1600–500 BC) |Read MoreThe Science Fiction Film Genre Essay1683 Words   |  7 PagesScience Fiction Films The science fiction film genre has been around almost as long as movies have, but like the cinema it is still a fairly young art form. This genre came into existence shortly after the invention of the movie camera in 1888 and has endured for over one-hundred years. Science fiction is adaptive; it changes with the times and this trend can be seen in its incorporation of other genres, cultural history and technology. This essay will attempt to define the genre, chronicle the historyRead MoreThe History of Chemistry Essay798 Words   |  4 Pages Chemistry and technology are together and separate. Chemistry uses technology and technology uses chemistry. The history of chemistry and technology is long going back to the ancient times. Chemistry was used even by the oldest civilizations, like Egypt. It was really popular during the medieval times. Back then it was called Alchemy, which is turning metal into gold or even about the philosopher’s stone. As the years went by, Alchemy b ecame a lost art and chemistry took it in place. Chemistry ledRead MoreAccuracy And Accuracy Of Knowledge1595 Words   |  7 Pagesaccuracy in the natural sciences is vital as any error can be catastrophic. In 1986, a flawed reactor and human error caused the Chernobyl disaster that exposed millions to radiation and had significant long term impacts. However in history, complete â€Å"accuracy† is almost unattainable. As historians cannot first-hand experience past events, they can only try to make connections with available sources to suggest what happened in the past. The accuracy of knowledge in history is greatly influenced byRead MoreHumans have come to accept that History by mere definition is the exploration and study of history1000 Words   |  4 PagesHumans have come to accept that History by mere definition is the exploration and study of history whereas the Human Sciences are defined as the in depth study of social, biological and cultural aspects of human bei ngs. History and Human Sciences seek to influence humans through language, reason, and emotion. By looking at the title, I am coming to the conclusion that historians only focus on understanding the past and the human scientist is only looking to change the future. That conclusion is reasonableRead MoreScientific Contributions Of Buddhism And Technology1062 Words   |  5 Pages Chinese Buddhism and Technology Name: Hongyi Jin Student ID: 301277714 E-mail: hongyij@sfu.ca Words Counter: Contant Table: Abstract ——————————p.g Background and History —————————— p.g Scientific Contributions of Buddhism Impacts of technology to Buddhism Positive Impact ————————— Negative Impact ————————— Results of Interviews observations —————————p.g Comments and Evaluation ———————————p.g Summary ——————————— References ——————————— Abstract Read MoreThe Relations between Science and Religion Essay1630 Words   |  7 Pages The relations between science and religion. Humans are servant of God who descended to earth as its inhabitants. Humans are creatures of God are given the advantage of reasonable than other creatures. With that human minds can do more than any other creature. At the beginning of its creation, only human beings who do not know anything and therefore people need a hint for his life. Humans need a guideline in order to survive life in the world and in the hereafter. Guideline for humans isRead MoreAn Abstract on the Hubble Telescope792 Words   |  3 Pages Abstract The Hubble Telescope is a piece of technology that has affected human history. This paper will offer concise description of the telescopes history, function, and contribution to society. The Hubble Telescope is due to land within the next decade, approximately. We can only imagine what scientists will discover once the telescope is back on Earth and they prepare for the next generation of telescopic, deep-space gathering. Technology has made vast gains since 1990, the year the HubbleRead MoreV For Vendetta Comparison Essay1006 Words   |  5 Pagesabuse of science and technology and its effect on life and society in their texts. Orwell and McTeigue both explore the aspects of a dystopian future in their work, Orwell in his book 1984 and McTeigue in V For Vendetta. Both of the men use these works to explore and connect with the experiences, ideas, values and beliefs of their readers or viewers. One of the main themes in both of the formats is the abuse of technology. The movie and the book both explore the exploitation of technology and howRead MoreComputer Science Essay540 Words   |  3 PagesComputer Science Computer science is one of the fastest growing career fields in modern history. Dating back only a few decades to the late 1950s and early 1960s, it has become on of the leading industries in the world today. Developed through the technological architecture of electrical engineering and the computational language of mathematics, the science of computer technology has provided considerable recognition and financial gain for many of its well deserving pioneers. Originally conceived

Financial Products Of Tata Capital Limited Finance Essay - Free Essay Example

Sample details Pages: 10 Words: 3107 Downloads: 9 Date added: 2017/06/26 Category Finance Essay Type Analytical essay Did you like this example? Tata Capital Limited (also referred to as TCL) is a finance company that fulfills the financial needs of retail and institutional customers in India. It was established in 2007 as a wholly owned subsidiary of Tata Sons and is registered with the Reserve Bank of India as a systemically important non-deposit taking non-banking financial company (NBFC). The company is focused on providing multiple financial services through an extensive network of over 1,000 customer touch-points covering tier I, tier II and tier III cities. Don’t waste time! Our writers will create an original "Financial Products Of Tata Capital Limited Finance Essay" essay for you Create order Areas of business[1] Tata Capital has financial products and services in the following seven sectors: Distribution and broking: Third-party investment products, equity and commodity trading for retail and institutional customers. Retail finance: Passenger and commercial vehicle loans, used car loans, personal loans, home loans, credit cards and consumer durable loans for retail customers. Commercial finance: Financial products for small and medium enterprises and project finance for capital equipment and infrastructure. Investment banking: Advisory and debt and equity market products for corporate and small and medium enterprises. Private equity: Investments in India and other countries. Wealth management: Suite of advisory and investment offerings for high net worth individuals. Rural finance: Relevant financial products for rural customers, including financing of farm equipment, agricultural inputs and agricultural enterprises. Tata Capital also owns around 4 per cent of equity capital of Development Credit Bank, a growing private sector bank. Tata Capital Limited Fund Raising 2009 On Feb 10, 2009, Tata Capital Limited floated its public issue of Non Convertible Debentures (NCD). This is a public issue by the company aggregating Rs. 50,000 Lakhs (or Rs. 500 Crores) with an option to retain oversubscription of Rs. 1,00,000 Lakhs (or Rs.1,000 Crores) for issuance of additional NCDs. Common Terms of the Issue The common terms of the NCD issue of Tata Capital were as follows: Issue NCDs aggregating Rs. 50,000 lakhs with an option to retain over-subscription of Rs. 1,00,000 lakhs for issuance of additional NCDs. Stock Exchanges proposed for listing of the NCDs NSE Issuance Demat form only Trading Demat mode only Depository NSDL and CDSL Security[2] Security will be created for the purposes of this Issue as per the Debenture Trust Deed. Rating LAA+ by ICRA and CARE AA+ by CARE Issue Schedule[3] Issue Opening Date: February 2, 2009 and Issue Closing Date: February 24, 2009 Pay-in date 5 days from the date of application Deemed Date of Allotment Deemed date of allotment shall be the date of issue of the letter of allotment / regret Settlement Please refer to the section titled Terms of the Issue on page 115 in the attached Prospectus The NCDs will be issued at their respective face values. Specific Terms of the Issue The specific terms of each instrument are set out below: Options I II III IV Interest Payment Monthly Quarterly Annual Cumulative Minimum Application[4] Rs.1,00,000/- Rs.10,000/- Rs.10,000/- Rs.10,000/- In Multiples of Rs.100,000/- Rs.1,000/- Rs.1,000/- Rs.1,000/- Face Value of NCDs (Rs. / NCD) Rs.100,000/- Rs.1,000/- Rs.1,000/- Rs.1,000/- Interest Payment[5] ECS only Through various options available Through various options available Through various options available Coupon (%) 11% per annum 11.25% per annum 12 % per annum 12 % per annum to be compounded annually Yield on redemption 11.57% 11.73% 12% 12% Put and call option 36 months 42 months 36 months 36 months Tenor 60 months 60 months 60 months 60 months Redemption Date[6] 5 years from the deemed date of allotment 5 years from the deemed date of allotment 5 years from the deemed date of allotment 5 years from the deemed date of allotment Redemption Amount Face value plus any interest that may have accrued Face value plus any interest that may have accrued Face value plus any interest that may have accrued Face value plus any interest that may have accrued Lead Managers to the issue The commercial or investment banks which have primary responsibility for organizing a given issuance are referred to as Lead Managers. They will find other lending organizations or underwriters to create the syndicate, negotiate terms with the issuer, and assess market conditions. The Lead Managers to this issue were: ICICI Securities Limited Citigroup Global Markets India Private Limited DSP Merrill Lynch Limited Registrar to the issue Registrar to an issue refers to the person appointed by a body corporate or any person or group of persons to carry on the following activities on its or his or their behalf, namely: Collecting applications from investors in respect of an issue Keeping a proper record of applications and money received from investors or paid to the seller of the securities and Assisting body corporate or person or group of persons in: Determining the basis of allotment of securities in consultation with the stock exchange Finalizing of the list of persons entitled to allotment of securities Processing and dispatching allotment letters, refund orders or certificates and other related documents in respect of the issue In this case of issue of NCDs by Tata Capital, the registrar to the issue was Karvy Computershare Private Limited. Underwriters to the Issue There was no underwriting done for this issue. Credit Rating The NCDs have been rated LAA+ by ICRA (Investment Information and Credit Rating Agency) and CARE AA+ by CARE (Credit Analysis Research Ltd.). Both these ratings are based mainly on the association of the company with Tata Group and may not necessarily reflect the performance of the company. The company is too new to be assessed and has minimal track record. The implications of these ratings are: LAA+ by ICRA (): ICRA has rated the NCDs LAA+. This rating indicates high-credit-quality and also implies that the rated instrument carries low credit risk. This rating primarily reflects TCLs strong parentage (the Company is owned 100% by Tata Sons Limited (TSL), rated at LAAA and A1+ for its long term and short term debt programmes, respectively, by ICRA) and the strong commitment of TSL to TCL, which ICRA expects would allow the Company to grow its financing volumes by leveraging the strength of the Tata brand and by exploiting the synergies with other Tata Group companies by financing various participants in the supply chain as well as some of the end products. While TCL has the challenge of managing relatively newer assets, it is in a superior position (vis a vis other lenders) to comprehend credit risk and to service the borrower on its exposures to entities of the Tata supply chain. CARE AA+ by CARE (Credit Analysis Research Limited): CARE has assigned a CARE AA+ rating to the Issue for an aggregate amount of Rs. 150,000 lakhs having maturity between 1-7 years. Instruments with this rating are considered to offer high safety for timely servicing of debt obligations and carry very low credit risk. The rating factors in TCLs strong parentage (TCL being a wholly owned subsidiary of Tata Sons Ltd.), the demonstrated support of the Tata group, both, by way of capital support as well as offering of in-house business opportunities (lending opportunities offered by the Tata ecosystem comprising dealers/vendors and other business constituents/ relationships affiliated with the group companies). The rating also factors in the brand equity of the parent company which would aid TCL in scaling up its volumes beyond the group related business as well as render it with strong resource raising capabilities. Mode of Issuance and Trading The issue is in demat form only and it can be traded in demat form only. Subscription Tata Capital Limited received an overwhelming response for its public issue of NCDs. Based on subscriptions of over Rs.3,000 Crore received, the issue was oversubscribed by more than six times (the company wanted to raise Rs.500 Crore). The Rs.500 Crore issue had an option for the company to retain an additional Rs 1,000 Crore. Tata Capital decided to retain total subscriptions of Rs.1,500 Crore, which is up to the rated amount. The NCDs are listed on the National Stock Exchange (NSE) under the ticker TATACAP. The issue has gained significant acceptance and this re-instates the investors confidence in Tata Capital. Based on the good response that the NCD issue has generated, we feel such bonds will become an instrument of choice for investors and other corporates leading to the development of a strong corporate bond market, said Mr. Praveen P Kadle, Managing Director, Tata Capital Limited. Usage of Funds The funds raised through this Issue, after meeting the expenditures of and related to the Issue, will be used for: The companys various financing activities including lending and investments and To repay its existing loans and for its business operations including capital expenditure and working capital requirements. Further, in accordance with the Debt Regulations, the company will not utilize the proceeds of the Issue for providing loans to or acquisitions of shares of any person who is a part of the same group as the company or who is under the same management as the company. Interim Use of Proceeds Pending utilization of the proceeds out of the Issue for the purposes described above, the company intends to Temporarily invest funds in high quality interest bearing liquid instruments including money market mutual funds, deposits with banks or Temporarily deploy the funds in investment grade interest bearing securities as may be approved by the Board. Such investment would be in accordance with the investment policies approved by the Board or the Investment Committee from time to time. NCDs A Brief Debentures Debentures are long-term debt instrument used by companies to raise funds for its business activities and other purpose. A debenture is a certificate acknowledging debt or loan taken by the company from the investor, on which the company will pay interest and repay the principal amount at the end of the tenure of the debenture. Non Convertible Debentures (NCDs) A Non Convertible Debenture is a long term loan on which the company will pay periodic interest and repay the principal amount at the maturity unlike Convertible or Partly Convertible Debenture in which the company may convert total or part of principal amount into equity shares of the company at the time of expiry of maturity period. To simply put, NCDs cant be converted into the equity shares of the company at any time. Rate of conversion and price of share are decided by the Issuers at the time of floating the Public Issue. Typically, the companies pay less interest on convertible and partly-convertible debentures and more on non-convertible debentures. Public issue of NCDs to raise funds Tata Capital had issued NCDs for around Rs.1,500 Crore. This wouldnt have been surprising and intriguing if not for the following reasons: For reasons like high costs of fund raising, high costs of issuance, comprehensive regulatory framework and underdevelopment of securitization products, companies in India generally prefer private placements to raise funds. Most of the corporates are wary of getting the credit rating, which is a mandate in the corporate debt market. In India the size of corporate debt market has remained insignificant in comparison to that of equity. According to ADB Working Paper (2008)[7], corporate debt market accounts for only 3.9% of GDP in India, whereas in countries like Korea and Malaysia, the contributions are 61% and 37.5% respectively. According to SEBIs annual report[8], no public issues of bonds were made by the corporate sector in 2007-08. However, the corporate sector mobilized Rs.1,28,602 Crore through private placement. Also, for a corporate bond a non repayment of even a small amount (say Re.1) or a delay for even one day will be treated as a default and this information will be publicly disseminated. So it makes the Corporates or the Issuers to be more comfortable disclosing their data to bankers or investors during private placements rather than disclosing the same through offer documents in public domain during public issue. The companies should also fully disclose their performances during a public issue, which makes them averse to public issues in general. Given the above mentioned challenges with the public issue of corporate debt like high cost, credit ratings, public disclosure of un-audited financial statements, it is surprising and interesting that Tata Capital opted to raise funds through public issue of NCDs and managed to get oversubscribed by more than six times too. This leads us to find the reasons for Tata Capital opting for this mode of fund raising and the discussion of the same. Reasons for fund raising through public issue of NCDs Due to the global financial crisis in 2008, banks had put a tight credit squeeze on loans offered and investors (mostly Insurance companies, Finance Institutions, Foreign Institutional Investors etc.) became wary of funding loans to corporates. The exposure (both lending and investment, including off balance sheet exposures) of a bank to a single NBFC should not exceed 10% of the banks capital funds as per its last audited balance sheet. Banks may, however, assume exposures on a single NBFC up to 15% of their capital funds provided the exposure in excess of 10% is on account of funds on-lent by the NBFC to infrastructure sectors. In times of credit crisis, Banks try to minimize their exposures as much as possible. Answering questions on how India has been affected by the global economic crisis of 2008, RBI Governor, D Subbarao[9]mentioned the following- Indias financial markets equity markets, money markets, forex markets and credit markets had all come under pressure from a number of directions. The tightened global liquidity situation in the period immediately following the Lehman failure in mid-September 2008, coming as it did on top of a turn in the credit cycle, increased the risk aversion of the financial system and made banks cautious about lending. These factors attributed to Tata Capital opting for public fund raising, instead of private placements or bank borrowing. Also, there is a regulation that Non-infrastructure NBFCs can raise only up to 15% of net worth from Bank Borrowings[10]. This also had put a constraint on Tata Capital to opt for Bank Borrowings because as on 30 Sep 2008, the Net Worth of the company was only Rs.210,718 Lakhs, whereas the company wanted to raise funds of minimum Rs.50,000 Lakhs. This fund requirement is almost 24% of the companys net worth. Because of the liquidity crunch and the above mentioned constraint, it became a challenge to just depend on the one source that corporates always choose Banks for funds. The crisis also eliminated the option of opting for External Commercial Borrowings (ECBs). There was another glitch with Tata Capital opting for ECBs. There has been some end use restrictions put on ECB such as utilization of ECB proceeds is not permitted for on-lending or investment in capital market or acquiring a company (or a part thereof) in India by a corporate. Further ECB proceeds are not permitted to be used for investment in real estate, working capital, general corporate purpose and repayment of existing Rupee loans. Since Tata Capital had planned to use the proceeds for various financing activities including lending and investments, to repay existing loans and for business operations including capital expenditure and working capital requirements, ECB option will not work out in favor of the company. Though from a companys point of view, accepting FDs (Fixed Deposits) are better than issuing NCDs, since Tata Capital is registered as a NBFC, it is not allowed to issue public deposits to raise funds. Many a times (or almost always) even highly rated corporates prefer private placement route ignoring the fact that lower cost of capital in the public offering can offset the higher issuance cost. Tata Capital had realized that the costs could be offset and hence opted for the public issue. Also, Tata Capital saw an opportunity to test the untapped high potential market. After the brunt bore through the Tata Finance Fiasco, it makes sense for Tata Capital to opt for public issue fund raising, as there will be lot of scrutiny and governance involved in the process too. All the above factors have led to Tata Capital opting to fund raising through public issue of NCDs. A brief analysis of the Financial Status of Tata Capital The companys Debt to Equity ratio before the issue is 2.66 as on September 30, 2008. And it was estimated that this ratio will be 3.38 post the issue of the NCDs. The Capital Adequacy Ratio (CAR) as on March 31, 2008 and as on September 30, 2008 was 45.5% and 26.1% respectively, which has fallen over the year significantly. Though Tata Capital managed a marginal net profit in the first six months ended September 2008, it reported a pre-tax loss of approximately Rs.1,800 Lakhs for the nine months ended December, 2008. The companys subsidiaries Tata Capital Markets Limited, Tata Securities Limited and Tata Capital Pte Limited incurred an aggregate loss of Rs.1,573 Lakhs. Though all the above financial facts raise concerns, it is too early to comment on the companys performance as most of the costs are because of the new business setup (start-up costs). The company is a relatively new one, set up in 2007 and it has a limited track record by which to judge its success. Probably, that is why the company was able to solicit good response for its NCD issue. And not to ignore the fact that the Tata lineage would have given it a cutting edge. Probable risks associated with the issue The risks linked with the NCD issue of Tata Capital stem from the challenges associated with any NBFC business and the relatively short track record of Tata Capital. However, this credit risk is partly mitigated by the security offered (fixed assets and future receivables) and the debenture redemption reserve towards maturity. Also, the offer is rated LAA+ by ICRA, which is among the higher investment grade ratings and hence the investors should not have any major concerns. The NCDs are also listed and traded on the NSE and hence investors have the option of cashing out earlier, if the bonds witness frequent trading in sufficient volumes. Also there may not be concerns over liquidity as the investors have a put option at the end of 36 months to redeem their investments, without any interest rate penalty. Based on the various parameters (or constraints) mentioned in this study and considering the economic environment in which the issue was carried out, it is amazing to see that Tata Capital has managed to acquire funds far and beyond its expectations. And it is also good to note the confidence the investors have shown in the Tata group in spite of the Tata Finance Fiasco, which still remains unsolved. It can only be hoped that Tata Capital will live up to the expectations and trust of the customers and shareholders and fly the flag of the Tata Group high.

The Case Of Black Civil Rights - 843 Words

Dr. King argues that immediate action needs to be taken in the case of Black Civil Rights because Blacks have been told to wait and have waited for too long. His argument is highly persuasive because of his sophisticated use of parallelism, especially in paragraph 3, which is used to appeal to the sense of longing that blacks feel. â€Å"We have waited for more than 340 years for our constitutional and God-given rights...Perhaps it is easy for those who have never felt the stinging darts of segregation to say, ‘Wait.’ But when you have seen vicious mobs lynch your mothers and fathers at will and drown your sisters and brothers at whim; when you have seen hate-filled policeman curse, kick, and even kill your black brothers and sisters; when you†¦show more content†¦3). Dr. King writes this to show how long Blacks have been waited in the hopes that they will be given their basic human rights. He also writes to explain why they are tired of waiting and have chose n to take their rights for themselves. Through his use of parallelism, King manages to appeal to the sense of longing and hopelessness that Blacks have felt, and turn it into a sense of urgency and encouragement. The â€Å"two opposing forces† in Black America that King discusses are â€Å"...a force of complacency, made up in part of Negroes who, as a result of long years of oppression, are so drained of self-respect and a sense of ‘somebodiness’ that they have adjusted to

Essay on Class Struggle and the Communist Manifesto

Class Struggle and the Communist Manifesto The Communist Manifesto is profoundly marked by the history of class struggle and social inequality throughout history. In fact Marx suggests that history is in essence merely a timeline of class struggle, unchanging apart from the alteration in mode of production. The document is the story of the conflict between the Proletariat and the Bourgeois, the oppressed and the oppressor, the haves and the have nots, etc? However, this is not a new idea and Marx is really not all that radical. In his Politics, Aristotle wrote, ?Those who have too much of the goods of fortune, strength, wealth, friends and the like, are neither willing nor able to submit to authority?On the other hand,†¦show more content†¦Stephen Hoch in a study that he conducted on a small Russian village called Petrovskie makes some insightful inferences about the serf system there. In Russia, as well as Europe in the 17th century, the serfs were ?managed? in a way that more closely represented exploitation. Very little was invested in improving the state of the land that they cultivated and instead the emphasis was placed on compelling the serfs to produce more. Meanwhile the landowner merely reaped the benefits and rarely reinvested in the venture. This study is relevant because it was taking place at the same time as the Manifesto was being written.[v] The system led to a series of revolutions because as Hoch deduced, ?Serf behavior and attitudes were in fact an integrated human response to the ecological constraints at work in the society and to the inhumane degradation of being reduced to property.?[vi] Its existence during the Enlightenment is an indicator that social inequality is the child of economics. Stanislav Ossowski states that class itself is the result of economic criteria paired with class consciousness and consciousness of common interests.[vii] When men like Thomas Jefferson wereShow MoreRelatedcommunist manifesto and heart of darkness powe struggles Essay1025 Words   |  5 Pagesï » ¿The Communist Manifesto and Heart of Darkness: Power Struggles While The Communist Manifesto and Heart of Darkness detail different ills of European civilization and different potential cures for those ills, ultimately, the two ills described in each of the texts are comparable in that they arise from the desire and struggle for power. In The Communist Manifesto, Marx outlines the class struggle between the bourgeoisie and proletarians and prescribes an â€Å"overthrow of the bourgeois supremacy, [and]Read MoreCommunist Manifesto Essay999 Words   |  4 Pages The Communist Manifesto The Communist Manifesto is too long to be a concise declaration of principles and too short to be a book. It is comprised of about 17,000 words including various introductions by Friedrich Engels. It is arranged, basically, in four sections. The first section introduces the Marxian idea of history as a class struggle. It juxtaposes the conditions and development of various strata of society, quot;freeman and slave, patrician and plebian, lord and serf...in a word, oppressorRead MoreCommunist Manifesto By Marx Engels1031 Words   |  5 PagesAfter firstly briefly reading part of â€Å"communist manifesto† from The Marx-Engels Reader, I have a general understanding about The Communist Manifesto presents an analytical approach to the class struggle (historical and present) and the problems of capitalism. I am more like concerning on bourgeoisie and proletarians. The reason I interested in this section because it introduces and explains the final conflict between the bourgeoisie and the proletariat. Tucker (1978) states: The proletariat goesRead MoreCommunist Manifesto : Understanding Today s World1429 Words   |  6 PagesCommunist Manifesto in Understanding Today’s World Introduction What is Communism? How has Communism shaped the today’s world as it is? Is Communist Manifesto still applicable in the current world? Karl Marx and Fredrich Engels published the Communist Manifesto in 1848, and the manifesto had a great influence on the world history that the world would be a different place if the manifesto would not have been published. In this paper, I will summarize the arguments made in the manifesto to help theRead More A Summary of the Communist Manifesto by Karl Marx Essays1571 Words   |  7 PagesA Summary of the Communist Manifesto by Karl Marx Karl Marx was an idealist. He observed the cruelties and injustices that the poor working class endured during the period of industrial revolution, and was inspired to write of a society in which no oppression existed for any class of people. Marx believed in a revolution that would end socialism and capitalism, and focus on communist principles. The Manifesto of the Communist Party, written by Karl Marx and edited by Frederick Engels, describesRead More The United States Constitution Compared to the Communist Manifesto840 Words   |  4 PagesConstitution Compared to the Communist Manifesto Both the Communist Manifesto and the United States Constitution share some common ideas. They are documents that strive for ideas that in opposition to one another. The Communist Manifesto and The Constitution of the United States both include what the relationship between an individual and society should be about. Karl Marx and Frederick Engels wrote the Communist Manifesto. Marx and Engels talked about in the Communist Manifesto what they thought toRead MoreThe Marxist Model Of Class Struggles1052 Words   |  5 PagesThe Marxist Model is thoroughly used throughout the duration of The Communist Manifesto to break down the complexity of the pamphlet into 3 parts. The 3 parts include history, economics, and social class; each collaboratively explaining the alienation of certain social classes and how class struggles arise. Karl Marx presents the notion that history is inevitable and the idea of class struggles will always be present in society. Marx recounts the numerous times in society where social classes crashedRead MoreEssay about Critique of the Communist Manifesto861 Words   |  4 PagesAssignment No. 3: Critique of the Communist Manifesto Karl Marx and Freidrich Engels Communist Manifesto is one of the worlds most influential pieces of political literature. The manifesto was created for the purpose of outlining the aims and goals of the The Communist League. The Communist League was made up of radical proletariats who were fed up with the bourgeoisie social order and sought to overthrow them. The manifesto is known to have been written by Marx and assisted and edited byRead MoreConflict Theory, Karl Marx, and the Communist Manifesto Essay1321 Words   |  6 PagesConflict Theory, Karl Marx, and The Communist Manifesto In order to understand Marx a few terms need to be defined. The first is Bourgeoisie; these are the Capitalists and they are the employers of wage laborers, and the owners of the means of production. The means of production includes the physical instruments of production such as the machines, and tools, as well as the methods of working (skills, division of labor). The Proletariat is the class of wage-laborers, they do not have their ownRead MoreStruggles During The 19th Century914 Words   |  4 PagesStruggles during the 19th century between social classes over differences in private enterprise and property ownership, became a driving force for changes and reform in Modern Industrial society. Historically, conflict outcomes generally favored the Bourgeoisie, or middle class, over the Proletariats, the working class, during this time in Western Civilization. However, an advancing group of socialists, began referring to themselves as communists, and â€Å"advocated the aboliti on of private property

Peter Behrens Electric Kettle Design and Concepts

Question: Discuss about thePeter Behrens Electric Kettle in 1909. Answer: Introduction This Kettle was designed in the twentieth century by a German engineer and mechanical originator by the name Peter Behrens in 1909. [1]He was conceived in Hamburg, Germany in the year 1868 and passed on in Germany in 1940. He was a renowned architecture and additionally a planner at the Gewerbeschule in Hamburg from the year 1886 to 1888. He also did painting at Kunstschule, which is at Karlsruhe in 1888 to 1891. In the year 1893 he joined the cutting edge designer bunch munchner Sezession, and in the year 1897 he established the unified workshops for the Workmanship in Handwork (Merjian, 2012). From the year 1907 he functioned as the item architect for the monster German mechanical organization alluded to as Allgemeine Elektrizitat Gesellschaft (AEG), and his part was to design electric Kettles, timekeepers and finishing of structures and insides. The electric Kettle beneath was composed and created by Behrens in his early and most profitable period. Design by Behrens in his Early Productive Period The improvement of this outstanding electric kettle was delivered by AEG from 1909. It was fundamental part of a range which was created from the institutionalized parts and was accessible in different handles (Behrens, 1999). [2]This was a transitional outline that demonstrated Behrens move from the handcraft stylish of Human expressions and the artworks and the jugendstil styles of the late nineteenth century to the immediate articulation of the industrialized creation forms and materials. The Kettle has been displayed in the finished metal with machine pounded adornment, a stick secured handle and in addition ebonized wood handle. Electric cane designed by Peter Behrens, made in Germany, 1909. Behrens held a natural shape and surface, additionally it likewise consolidates on the current and the functional parts of the electric power with a strong warming component which slides out for the substitution (Schwartz). The serial number of the kettle was demonstrated that it was made preceding the year 1914. This modest machine highlights the significant German mechanical architect of the mid twentieth century who could convey innovation to the local environment. [3] The main electric kettle had showed up in the year 1890s, yet the risky nearness of water and power and also absence of compelling power circulation arrange deferred on the boundless acknowledgment (Behrens, 1999). The Kettle was aggressively valued for both residential and the fare advertise. AEG kettle was still costly, littler and slower to warmth water than the utilization of the routine kettle on a gas or maybe wood burner (Merjian, 2012). All things considered, the near insufficiency was dominated, however through successful marketing, construction using materials that was in high caliber and present day styling created by the Germany modern architect it fit in both lounge rooms and the kitchens. The diagram highlights an electric kettle by Peter Behrens design for AEG Company in Berlin. They have copper turned wood finial and stick wound handle. [4]AEG utilizing such a craftsman they filled the hole which left in the late nineteen century in Germany between advances specialized improvement and the hunt down the fitting visual style in the mass delivered brightening expressions. Bibliography Albus, Volker, Reyer Kras, and Jonathan M. Woodham. Icons of design!: the 20th century. Prestel Pub, 2000. Behrens, Peter. AEG electric tea and water kettle, c. 1909. University of Manitoba, 1999. Boztepe, Uygar. "AEG and Peter Behrens: Symbolism in the first corporate identity design." (2012). Merjian, Ara H. "A Future by Design: Giacomo Balla and the Domestication of Transcendence." Oxford Art Journal 35, no. 2 (2012): 121-146. Schwartz, Frederic J. "Commodity Signs: Peter Behrens."

Global Brand and Analyze its Marketing and Advertising Campaign

Question: Write a detailed analysis on how the advertising for the brand has changed over the years, what marketing and advertising strategies the company uses, how the organization takes into account Consumer behavior, trends and attitudes, what the values and beliefs of the brand are and its consumers, how the brand positions itself against its competitors and how this may vary upon country? Answer: Introduction In today more competitive, challenging and fast growing business era, advertising is one of the most significant and powerful tools for the business organization to promote the product/services, increase sales, and enhance customer satisfaction rate and profit successfully in the global market effectively. Moreover, advertising and marketing strategies adopted by the companies also play a major role in enhancing the positive and true value of the organizations in the mind of current and potential customers effectively. In addition to this, it should also be noted down that, when a particular company or organization adopt an advertising program or camping to an local, global and international audience, it face a lot of serious issues that may impact on the overall marketing and business strategies. For example, in adopting an advertising program to an international audience, the company may face political, legal, cultural, communication, cross-cultural issues or problem directly or in directly. Distance and time, cultural nuance, issues associated with identifying a true market need etc are the issues that present when adapting an advertising program to an international audience. Summary This paper evaluates the companys brand competitive position in the market. This paper wants to evaluate the companys brand remaining competitive position in the market. As a branch manager, your job is reviewing all publically available information related to the companys brand and the selected product category. This paper is a detailed analysis of the product category and the brand to identify the product/brand competitive position in the market. This research paper conducts market analysis of product category through evaluates the current market situation of the companys brand. This analysis provides a short review of the current market position of the brand and the challenges facing the brand from its direct competitors in the market. This paper analysis brand of the company through evaluate the marketing strategy of brand, target market and segmentation approach of brand, brand positioning, and evaluates the 4Ps of brand (product, price, place, promotion). At the same time, this paper recommends three key recommendations for improving the distinctive competitive position for the companys brand on the basis of market analysis and brand analysis. For this paper selects Colgate as a brand that is the world famous toothpaste brand. Colgate is a sub-brand of Colgate-Palmolive. Market Analysis of Product Category The Current Market Situation for the Toothpaste of the Colgate Brand: In recent times, the Colgate is the most trusted brand in the toothpaste category in the worldwide. It is the first brand that it comes to oral case that means many generations grew up with Colgate brand. The Colgate brand has faced competition from time to time, but it has fought back easily and remains its competitive position through sustain market share. In the 1960-70, Forhans was the main competitor brand of the Colgate that is completely forgotten at present time (Colgate-Palmolive Company, 2015). Moreover, Binaca that later became Cibaca also created challenges of brand, but it got taken over by Colgate. The Colgate is the dominate brand in the toothpaste segment and the fewer number of brands available in this category. Colgates was the first introduced toothpaste in a collapsible tube in 1896 in New York. After that, in 1967, Unilever launched the first gel toothpaste in the world that is famous as Close-up. Close-up obtained an important market share that forcing Colgate to introduce similar products and changes their strategies. After the Close-up established its position in the market, the Colgate also introduced Colgate Gel, but it has not beat Close-up in the gel category. Colgate remains its overall market share and maintains its competitive position in product line of toothpastes (Zentes, Morschett Schramm-Klein, 2008). In recent times, Colgate accounting around 55% market shares in the toothpaste category, while Close-up, Oral-B, and Pepsodent are still attacking the customers in the market. In addition, Pepsodent and Oral-B has created competition of Colgate in the general toothpaste category. Moreover, brands such as Sensodyne and Paradontax have come in with aggressive marketing strategies as created small sub-categories in toothpaste segment as sensitive toothpaste that impacted on the Colgate position in the market. Colgate responded with Colgate Sensitive, but Sensodyne still has a larger market share in the sensitive toothpaste market. Moreover, for fight the sub-segments, the Colgate brand applied a sub-branding strategy as it has launched sub-brands such as Colgate Gel, Colgate Sensitive, Colgate Herbal, Colgate Active Salt and Colgate Total to maintain its competitive position in overall toothpaste segment (Jain Jain, 2012). At the same time, other players such as Unilever and PG are not very keen to take Colgate-Palmolive sub branding strategy that helped the Colgate to head-on in its main product line. The Colgate has started carving smaller segments for themselves with a focused marketing strategy that helped it for managing to remain leaders in their respective sub-segments. Moreover, through a large series of extensions, the Colgate brand has increased its share of the market from around 52.4% in 2011 to approx 54.5% in 2012. The extension strategy looks to have worked for the Colgate brand in retaining and marginally growing its market share. Moreover, in the long run, this brand extension strategy will be effective of the Colgate to maintain its competitive brand position in the market. In some countries Colgate has other brands such as Elmex and Dentagard as well as Cibaca in India after acquired it. The below graph shown the current trends of the Facebook, YouTube and Twitter analysis of toothpaste brands. The below graph indicates the Colgate masters in the Facebook, YouTube and Twitter. This graph represents that in terms of fan numbers and fan growth, Colgate is way ahead of the rest in the toothpaste brand. Colgate managed to engage the best with its fans or followers in social media sites and the brands uses a good number of engagement oriented posts other than competitors that helped it to maintain their competitive position in the toothpaste segment (Raghupathi, 2013). The Colgate brand and their admin posting content round the clock. The admin is finding the right time to post on social media sites so the fans can view them is another. The Colgate brand has a well spread out posting routine that helped it to maintain their brand reputation in between the people. (Source: Raghupathi, 2013) Brand Current Position Analysis Segmentation and Targeting: Segmentation: Segmentation is the process to identify different customer segments existing in a particular sector by using various segmentation methods including demographic, behavioral, geographic and psychographic. In behavioral segmentation strategy, the customers are categorized on the basis of brand usage, benefits, price sensitivity, etc., while demographic segmentation is performed by considering various factors such as age, gender, income, occupation; education, social class, etc. to segment the potential customers. In addition, physiographic segmentation strategy is based on the state of mind of customers such as lifestyle, attitude, views, general opinions, beliefs, personality, motives, etc. All these variables should be used by the firm with the combination of other strategies to effectively segment the customer profiles. In geographic segmentation, the company can segment its potential customers as per the geographical units such as nation, cities, regions, etc (Xiao, 20 11). At the same time, firm can effectively segment its customers on the basis of demographic segmentation strategy. Through this, firm can segment the customers on the basis of their income level into different categories such as high income, mid income and low income people by offering them different types of services and facilities. In addition, age based segmentation can be possible in industry due to its categorization into young and old customers with age limit of up to 35 and 65 respectively. Psychographic segmentation strategy can also be applicable because through this, firm can categorize its customers on the basis of life stages such as single, family (Stone Desmond, 2007). Targeting: After segmentation, marketers target segments, which is more effective in perspectives of size, purchasing power and growth potential. Target strategy is related to the selection of potential customers, who are preferred by the company to sell products and services. As per target strategy, it is necessary for the firm to select appropriate customers from the segmented markets to determine and deliver the needs and requirements of a particular segment. Apart from this, on the basis of demographic segmentation, the company can target low and middle income customers for the new brand Colgate (Smith, Fischer, Yongjian, 2012). Positioning: Basically, positioning strategy is related to the approaches that are used to develop a brand image among the customers and encourage them for repetitive purchasing of the products and services. In order to develop brand position of the Colgate in the market, the organization can focus on the price-focused positioning strategy to target the low income ad price sensitive customers such as leisure customers successfully. Through this strategy, the organization can provide low priced product in market with the consideration of basic features to develop its brand image. In order to compensate the opportunity loss of low pricing strategy, the organization can use effective distribution strategy by providing registrations services for the regular customers to increase its operational efficiency and profit level and provide effective services (McCabe, 2013). Product, Price, Place, Promotion: Product: the company would provide the different products as well as services related to personal care such as: toothpaste, shaving cream, deodorants, cologne, etc. But the company would provide the Colgate as a major product to the customers at global level through divided their services in the different areas. Moreover, through divided their services in the different area, the company will be able to easily deliver its services of the different segment customers (Luo, Fan, Zhang, 2012). Price: Price of the products and services is majorly play role into the success of the firm. In addition to this, the organization should have an effective pricing policy. According to this, the organization should charges very low cost price for the Colgate product from the customers as compare to others. Place: In recent time, the company should be established different offices and branches in the different nations in order to fully satisfy all the need of patients and their families in an effective and proper manner. Moreover, it should also uses different tools of information systems to provide services of worldwide customers at 247. Use of IT reduce the time and improve the effectiveness of its services that helps it to cover the market and maintain its competitive position in the marke (Kwon Lennon, 2011). Promotion: the company should promotes its Colgate brand through the use of different marketing channels, promotional activities and market strategies such as TV or newspaper advertising, sales promotion, internet marketing, social media marketing, public relation, etc. In addition, the organization should also select the marketing strategy or practice for the particular market or region by looking at segment market and target market (Kurtz, Mackenzie Snow, 2009). SWOT of Brand: The below picture shown the SWOT analysis main elements. SWOT analysis is conducted for knowing the market conditions of the Honeywell Company. (Source: Green Lane Group, 2014) This analysis included four major things in this about the brand that are as follows: Strength Weakness A strong brand name Market share Good reputation Expertise and skill Low or no market share No brand loyalty Lack of employee experience Inefficient company processes and procedures (McCabe, 2013). Opportunity Threats A growing market. Increased consumer spending. Legal changes which make selling abroad (internationally) easier Changes in society such as an increase in birth rates (Kwon Lennon, 2011). Competitors Government policy Taxation rules which reduce the firm's or consumer income A change in consumer habits which makes the firm's products less appealing to the target market (Stone Desmond, 2007). (Source: Colgate-Palmolive Company, 2015) PESTEL Analysis PESTEL analysis means the analysis of political, economical, social, technological, legal and environmental factors those are the external factors of the business and changes in these factors impacts on the performance and success of the company. Political: Colgate brand has been available in many countries that created them political risks. Different countries taxation policies, employment laws and business regulation created risk of Honeywell. Moreover, government instability and high corruption rate of countries created political risk of Colgate brand. Economic: Economic low growth rate of the US, UK and several other countries after global financial crisis 2007-08 created economical risks of Colgate brand, so the brand focused on economic booming countries such as Asian region nations. Moreover, changes in exchange rates of countries in context of US have been created economic risks of Colgate brand (Lovelock, 2008). Social: In the US and UK, customers prefers to secure, high quality, sensing, scanning, and mobility products that will be beneficial of the Colgate brand. Moreover, high educated and technology preferred customers of UK and US will play role of improve sales and revenue of the Colgate brand. Technology: Changes in technology and innovation of new technologies related to aerospace, automation, performance materials and technologies and transportation system creates challenges of the Colgate brand. Legal: The US, UK and other country law needs that without properly followed the copyright and patents law Colgate brand manufactures technologies related products and services that created challenges of the brand. Environmental: Changes in global climate, increase temperature of earth, decline in forest and impacts of natural beauty decline tourism activity in all countries that required demand or need of environmentally friendly products and services. Colgate brand invests and manufactures environmentally friendlier refrigerants and materials used in the production of products to manufacture environmentally friendly products and services that will help the company to maintain its position in the worldwide market (Paley, 2006). (Source: Strategic Consulting, 2013) So, the PESTEL analysis indicates that all external factors created risks of the Colgate brand but the company wide variety of high-performance or environmentally friendly products, process technologies and automation solutions will be helped it to maintain or improve its position in the global market. Porter's Five Force Analysis Porters five force analysis indicates the potential success and current situation of the industry that helps to assess the effectiveness of Colgate brand. Following is the analysis of Colgate brand five forces of competition: Competitive Rivalry within Industry: In recent time, the internet reach between the people of all around the world has growth rapidly that attract the competitors to enter in toothpaste and toothbrush industry that enhance competition in the industry. Pepsodent, Close-up, and Oral-B are some of the main competitors of Colgate brand those create rivalry in the toothpaste and toothbrush industry. Other competitors improve their position in the industry through business expansions and enter in several markets that may affect the revenue, market share, and current situation of the Colgate brand in the industry, but large market share in the industry reduce impacts on company of rivalry in the industry (Lehmann Winer, 2008). Threats of new entrants: Threats of new entrants are very high in the toothpaste and toothbrush industry due to d few organizations dominating position in the industry on the basis of its strong reputation or brand value in the market (Berger, 2011). In additional, requirement of outstanding distribution channels, huge funds or resources and already established brand in the market also create entry barriers of new entrants, which is beneficial of Colgate brand to maintain its competitive position in the market. Bargaining power of suppliers: The high market share and high growth rate of Colgate brand offers business that increases its power of other suppliers in comparing to its competitors in the market. In addition, the high bargaining power of the company enhances its ability to deliver services to customers in time. Bargaining power of buyers: In recent time, individual customer bargaining power is low but due to enter in new global and international companies in the market, customers bargaining power increases that forcing the Colgate brand to provide different products of them at low prices (Nag, 2008). Moreover, it might be affecting the position of Colgate brand in the industry, so it should be more focus on quality of products and product differentiation. Threats of substitutes: Substitutes treats are high for Colgate brand due to other types of toothpaste such as Gel, Sensitive, and Herbal are also increased in the past some years that impacts on the market of the company in the world (Lehmann Winer, 2008). Marketing and Advertising Strategies Colgate brand would be developed marketing and positioning strategy for create and improve its position in the US and worldwide market between the many competitors. The promotion and advertising is an important tool of the marketing strategy to create position and brand value of the company in the global market (Nag, 2008). The promotion can be helpful to make aware about the features and qualities of the products and services to the consumers. Moreover, Colgate brand will be created its position in the global market that it provides the quality products and services at affordable price in the worldwide market. For promotion of product protect cleans your breath while it cleans your teeth, and quality products for customers, digital marketing and online marketing is quite significant to increase the Colgate brand image in the market. Colgate brand is used the social media and online sites such as LinkedIn, YouTube, Facebook, etc to maintain proper communication with target customers and improve its position in the market through considered the response or feedback of the customers related to products. Moreover, Colgate brand also creates its position in the market through participates and sponsor of events, support government environmental protection program, create awareness of people to protect nature or environment, fairs and sports (Berger, 2011). This strategy will be created brand image of the Colgate in between the people. In addition, Colgate brand main important aspect of business is advertising. Colgate integrated all forms of media and promotions forms such as use television ads, news paper or magazine ads, in store display, hidings, internet contests, social media, and event sponsorships. Colgate advertising approach does not have to be crowd-specific, but it has to be target oriented. Colgate has been used famous celebrities at different countries have different celebrities is being used as their spokesperson to promote its brand (OGuinn, Allen, Semenik Scheinbaum, 2014). It also used different advertising campaigns to target children and adults. Brand Recommendations for Focal Brand In the current time, different kinds of ways, strategies and methods are used by the organizations in order to improve the brand. For example, in order to improve the brand Colgate, the organizations should be analyzed the need and requirement of the customers and then focus on the demand of target customer. The organizations should design the brand according to the market need and customer requirement to provide proper care of the customers and enhance their revenue. At the same time, it can be said that, the organization should use also several marketing, promotional and strategic strategies should be used in order to create brand image to meet the demand of target customer. It is because these strategies would help the organization in achieving competitive advantages in an effective and more significant manner. Moreover, the organization should also focus on providing better environment and infrastructure in its organizations and open new branch offices to attract the customers an d increase its market share significantly (Dawson, Larke, Mukoyama, 2006). Moreover, the organization should also emphasize on the quality aspects of its brand products and services significantly to influence the buying behavior positively towards its products. At the same time, marketing department of the Health care organization should increase its presence on online business/services and include integrated marketing communication such as social media, website promotion, personal relationships, etc. to develop awareness about its new brand Colgate and build its brand image in premium segment effectively to generate revenues and profits extensively. Apart from this, the organization would also need to use different steps of new product development process in developing a brand image of Colgate in the market. It is because the development of the new brand Colgate is significant and innovative process of bringing a new brand in the market place in an effective and proper manner (Carayannis, 2010). Moreover, the organization should also attain its important market domination with the help of its clever marketing strategies and product innovation. On the other hand, it should also be noted down that, marketing and promotional strategies as well as efforts should be designed by the organization to appeals those customer who never used the new brand Colgate of organization. At the same time, it is also found that, organization should also design its brand to generate the impact unlike its competitors. It means organizations should use a unique design patter with a lot of different features that assist organization in creating a unique image of the brand Colgate in the mind of patients in an effective and proper manner. Moreover, the organization should mainly focus on the customers focused marketing because it would help it in creating a unique brand identity in the global market. Additionally, it should also be noted down that organization should also focus on the developed marke t because in these markets purchasing power of the consumer plays a significant role in the success and growth of the organization (Capon Hulbert, 2007). At the same time, the use of effective and competitive STP (Segmentation, targeting, positioning) strategies will be beneficial for the organization to increase the brand competitiveness in the market, but, in order to increase demand of its online services. The organization should adopt effective practices to reduce the negative impact of the external factors such as social, demographic, economical, technological, etc. on its organizational operations. Hence, organization should adopt better marketing and strategic strategies to recall the existing problems related to decreasing demand of online booking. On the other hand, online promotion strategy should also be used by the organization as an innovative strategy to promote its new brand Colgate in the market by using online tools including social media and its website. In the same manner, with the effective use of digital technology, organization can effectively promote its brand among the customers with fast access that can genera te more business for the organization (Amason, 2010). Apart from this, healthcare organization should also consider some other marketing aspects such as marketing mix, market analysis, marketing auditing, etc. in creating the image of new brand. It is because this strategy would to bring innovation and improvement in its promotional practices. It should focus on price sensitive patients in market due to adverse impact of economic slowdown on the income level and purchasing power of people. In addition, organization should also adopt an innovative branding strategy because it would focus on the basic features with quality at low price to attract patients. In addition, marketing management of organization should offer the better and quality brands by maintaining quality standards at low price to positively influence the buying behavior of people (Bischoff, 2011). The organization should also develop good relationship with the different external parties to support the marketing department in order to increase creditability. This would be more beneficial for the organization to develop relationship with others and to create more opportunities in the target market for the new brand Colgate. Apart from this, the organization should also focus on other communication channels such as social media, telephone line services, etc. for improving the services conveniently. In addition to this, through this, organization can be enabled to target the customer, who does not know how to use the internet or online process. Moreover, the organization should also develop good relationship with the customers by using feedback system on social media and its website to know the perception of the people about the performance of about the new brand Colgate for future betterment (Bidgoli, 2010). On the basis of this information, the organization can develop its servi ces and improve them significantly to generate good customer or patients experience as compared to the competitors. In addition, the organization should include new trends of marketing such as cyber marketing, green marketing, digital marketing, etc. that will be helpful to avoid any negative impact of technological threats in future. On the other hand, the company should also use loyalty schemes such as membership cards and loyalty cards to develop customer loyalty towards the new brand Colgate. References Amason, A. (2010). Strategic Management: From Theory to Practice. UK: Taylor Francis. Berger, A. (2011). A Strategic Analysis of Colgate ÃÅ' s toothpaste product line: Marketing Strategy. Germany: GRIN Verlag. Bidgoli, H. (2010). The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising, and Global Management. UK: John Wiley Sons. Bischoff, A.L. (2011). Porter's Value Chain and the REA Analysis as an Accounting Information System. Germany: GRIN Verlag. Capon, N. Hulbert, J. M. (2007). Managing Marketing in the 21st Century: Developing and Implementing the Market Strategy. Wessex Publishing. Carayannis, E. (2010). Strategic Management of Technological Learning. USA: CRC Press. Colgate-Palmolive Company. (2015). Our Company. Retrieved from: https://www.colgate.co.in/app/Colgate/IN/Corp/HomePage.cvsp Dawson, J.A., Larke, R. Mukoyama, M. (2006). Strategic Issues in International Retailing. NY: Routledge. Green Lane Group. (2014). Regional SWOT analysis. Retrieved from: https://www.ruraldevelopment.org.uk/northwoods/projects/completed-projects/ben/regional-swot-analysis/ Jain, V., Jain, A. K. (2012). The Mantra of Branding-A Case Analysis of Colgate Toothpaste in Dehradun, India. Asian Journal of Business and Economics, 2(2.1). Kurtz, D.L., Mackenzie, H.F. Snow, K. (2009). Contemporary Marketing (2nd ed.). US: Cengage Learning. Kwon, W. S. Lennon, S. J. (2011). Assessing college women's associations of American specialty apparel brands. Journal of Fashion Marketing and Management, 15(2), 242-256. Lehmann, D.R. Winer, R.S. (2008). Analysis For Marketing Planning (10th ed.). USA: Tata McGraw-Hill Companies Inc. Lovelock, C. (2008). Services Marketing People, Technology, Strategy (5th ed.). USA: Pearson Education, Inc. Luo, J., Fan, M., Zhang, H. (2012). Information technology and organizational capabilities: A longitudinal study of the apparel industry. Decision Support Systems, 53(1), 186-194. McCabe, M. B. (2013). US Hispanics Go Mobile: Adoption And Marketing Engagement Trends. International Journal of Mobile Marketing, 8(2). Nag, A. (2008). Strategic Marketing. USA: Macmillan. OGuinn, T., Allen, C., Semenik, R. Scheinbaum, A.C. (2014). Advertising and Integrated Brand Promotion (7th ed.). USA: Cengage Learning. Paley, N. (2006). The Manager's Guide to Competitive Marketing Strategies. USA: Thorogood. Raghupathi, R. (2013). Colgate Masters Both Facebook And YouTube While Oral-B Takes Custody Over Twitter. Retrieved from: https://www.business2community.com/social-media/colgate-masters-both-facebook-and-youtube-while-oral-b-takes-custody-over-twitter-unmetric-report-0564273 Smith, A. N., Fischer, E., Yongjian, C. (2012). How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?. Journal of Interactive Marketing, 26(2), 102-113. Stone, M.A. Desmond, J. (2007). Fundamentals of Markets: A Critical Evaluation, New York: Taylor Francis. Strategic Consulting. (2013). PSE Strategic Consulting. Retrieved from: https://www.psestrategicconsultants.com/#!pestel-analysis/zoom/mainPage/image130h Xiao, J. (2011). The Research of Development Strategies about Henan Textile Industry Cluster Based on SWOT Analysis. Shandong Textile Economy, 12, 006. Zentes, J., Morschett, D., Schramm-Klein, H. (2008). Brand personality of retailersan analysis of its applicability and its effect on store loyalty. The International Review of Retail, Distribution and Consumer Research, 18(2), 167-184.